It seems there are as many sales tactics to sell cars as there are cars. They are all designed to achieve the same purpose and that is to get you to sign on the dotted line. Let's take a look at some more of the common methods out there today.
Salespeople know by now that people who come in to dealerships are naturally suspicious of salespeople and knowing this they have their own little brand of psychology to deal with and combat it.
One of the favorites is the "I'm a trustworthy salesman" garbage. Yeah right, and I have some beachfront property in Arizona to sell you. If you are a real tough customer and say something like you are going to come back tomorrow, they will say "That's perfect, I can get you a better deal tomorrow, they are trying to get a higher profit today" like tomorrow is going to be any different?
The next thing is something that anyone who has bought a car has probably seen, getting you set on a particular car and taking you on a demo ride. The walk around is designed to end up with you at the driver's side of the car. He will have you sit in it and turn it on and then say, "Let's go for a ride!" This works especially well if you have a family, he will enlist their help as well. Kids always want to go for a ride in a new car! While on the demo ride he will be constantly probing you and asking questions, finding out what you like and logging it in his memory.
Confusion is the next trick that is used. For example if it has been determined that you are a payment buyer the slick salesman will just keep quoting the payments to you and not even pay attention to the price of the car. They will do the same thing if you come in with a trade difference figure in mind. They will keep going to the trade allowance and try to convince you the difference doesn't matter. The point is never tell them you only car about the payments, or your trade value, or the difference. You want to be able to keep tabs on all factors of the transaction. Also when trading beware of them trying to devalue your trade in your eyes, they will do this by running their hands over minor blemishes and making comments about it.
Gregg Hall is a business consultant and author for many online and offline businesses and lives in Navarre Florida with his 16 year old son. Get quality
car care products from http://www.5starshine.com
